A job advertisement, which is replied to by only CVs of candidates meeting all the requirements, is a dream of every recruiter. How can this be achieved? With the help of a well-structured job advertisement! Here are some of our tips that will help you improve the quality of your application and shorten the time of searching for the perfect employee. Find out how to write an effective job advertisement and use our template.
Despite the fact that, the pandemic thwarted everyone’s plans, especially if we are talking about earnings plans. Both employers and employees have faced a financial trap. However, even in such difficult times, recruitment is still going on!In 2020, over 28,000 job offers were published on the europa.jobs portal. Nowadays, fast and effective recruitment is essential. That is why, it was decided to help our potential and current employers in increasing the effectiveness of the published job offers. Below is a list of tips on how to write an effective job advertisement.
How to write an effective job advertisement?
- A proper job title is essential – make sure that the title of the offer is received in the best possible way and make a good first impression.
- Take into account the needs of the candidates – use frequently searched phrases: work without a language, work for couples, etc.
- Fill in the additional information – the better the offer is described and the more information it contains, the easier it will be for the candidates to apply.
- Punctuation proves your professionalism … – an advertisement written quickly, lowers your credibility and discourages candidates from applying.
… but don’t be afraid to stand out! – use the emoticons and awards available on the portal – don’t let the competitor get ahead of you!
A proper job title is essential in job advertisment
The job offer title should always include the name of the position. This is your first contact with a potential employee – he must know that the offer is aimed at him. To encourage him to read the entire content of the offer, it is worth spending some time choosing the best words.
You can add information, e.g. about:
- rate
- accommodation
- the specific skills required.
However, it is not worth writing „great offer” – such a message means nothing to the candidate.
Remember! The first impression is the most important! There are many job titles with the same job description and similar requirements.
Regardless of the name of your proposed job, the easiest way is to choose a name that is popular and recognizable by potential candidates. A System support specialist ‘pick by voice’ sounds great, but candidates search for their future position using phrases such as work for a warehouse worker – it’s worth remembering!
Take into account the needs of the candidates
The upcoming period of seasonal trips is associated with greater activity of your potential employees, but also of your competitors. In order to stand out from the crowd, you must respond to the specific needs of the candidates – that is, use appropriate phrases in the title of the offer and in the content. All this so that the employee can search for your offer.
We recommend that you include frequently searched phrases:
- work for couples
- for women
- without language knowledge
- without experience
- seasonal work
- work on vacation
In addition, individual European countries are introducing new entry rules overnight. This is why candidates pay particular attention to the conditions of entry to the destination country.
Include in the advertisement information, among others about:
- possible quarantine
- whether the employer provides accommodation for the duration of home quarantine
- the possibility of doing a Covid-19 test and whether the employer pays the associated costs
If, after the publication of the announcement, there were changes in the rules for entering the country, remember to update the content. On our portal you can edit the content of your advertisement at any time.
If you employ foreigners in your company, take advantage of the free automatic translation of the offer, which is available on our portal. This will allow you to reach hundreds of additional candidates. Currently, the advertisement can be translated into the following languages:
- English
- German
- Romanian
- Ukrainian
- Russian
Complete the additional information in job advertisment
On europa.jobs, candidates have also the possibilities to filter job offers, based on additional information:
- without experience
- without language knowledge
- no CV required
The better the offer is described and the more information it contains, the easier it will be for candidates to find the one, which interests them the most. Often, candidates skip offers that do not have a salary visible on the list of offers, do not check whether it is included in the offer. So remember to fill in all the fields of the form.
Knowledge of the language
Not being truthful may be used to attract candidates to apply, but it is certainly not good for successful recruiting. If the content in your job offer requires the candidate to have “basic knowledge of the language”, do not add the job to the “no language” category. Do you know that… by selecting the required language, you can choose from several options? So if both German and English are used in your workplace, you should select both.
On our portal, there is also a possibility of posting a video of the offer. Announcements with an attached video are additionally highlighted. It is always an additional element that attracts the attention of Candidates. And in the case of urgent recruitment, we recommend that you check the appropriate box when adding an advertisement on europa.jobs. Then it will also be additionally extracted on the list of offers.
Job advertisement – Punctuation proves your professionalism
You don’t like getting CVs with errors, written quickly and sloppy, right? You think that the candidate does not take the offer seriously and has no respect for you as a future employer. In the same way candidates look at your job offers. If the advertisement does not contain basic information about the working conditions, the applicant may think that you want to cheat him.
In addition, the lack of correct punctuation and Polish characters makes reading much more difficult and may discourage the future employee from reading the offer until the end. It’s worth spending an additional 3 minutes to make sure that the candidate finds what he is looking for in a simple and transparent way, and that all information is consistent.
Remember! When a candidate becomes interested in your advertisement, he will look for information on how to contact you. Shorten the recruitment process and be sure to write:· Apart from CV, you expect additional documents (e.g. documents confirming qualifications or a CV in a foreign language)
- when the deadline for submitting the application expires
- how and with whom you will contact
- GDPR clause (especially if you have your own)
… but don’t be afraid to stand out!
In the title of the advertisement and in the content, you can insert emoticons! ✅ They definitely attract the attention of the candidates. You can easily copy emoticons, for example from Piliapp.com.
How to write a job advertisement? Pattern to use!
Production worker – template / pattern of a job offer for a production worker
Production worker required 💪🙋 – employment from April, 💰 EUR 500 net / week
Wanted production worker for the Netherlands!
- We do not require experience, we will teach you everything
- Knowledge of the English language is welcome, although we guarantee the care of a Polish coordinator.
- Departure at the end of April by organized transport directly from the company
Your Responsibilities:
The company builds machines from scratch. In the hall there is a production line consisting of several stations. Each station deals with the installation of a different part. The employee stands at his station, logs into the computer system and performs the activities displayed on the screen.
Requirements:
- knowledge of the English language
- technical education
- availability for min. 1 year
- be ready to work in 2 shifts
Salary – EUR 400-500 net / week
Possibility of overtime and work on weekend!
We offer:
- employment under an employment contract
- accommodation (extra paid)
- access to the workplace
After arriving in the Netherlands from abroad, there are 5 days of quarantine (completed with the Covid-19 test – paid by the employer). Food is provided for the duration of the quarantine.
About the company
Our company for many years has been recruiting employees to the Netherlands. We work only with proven employers. We want the employer to find a good employee, and the employee has a chance for better earnings.
If you are interested in our offer, send an application via the portal. Don’t forget to include the GDPR clause in your CV. We reserve the right to contact selected candidates.
GDPR clause: I consent to the processing of my personal data by XYZ contained in my job offer for the purposes of recruitment (in accordance with the Act of August 29, 1997 on the Protection of Personal Data; consolidated text: Journal of Laws of 2002, No. 101, item 926 as amended). „I also consent to the transfer of my data to potential employers and possible verification of the accuracy of the documents I have provided and the information contained therein. I declare that I am aware that the provision of my personal data is voluntary, and my consent to their processing is voluntary. In addition, I have information about the full name and address of the company’s headquarters, for the purpose of data collection, known and expected recipients and categories of data recipients and my right to access and correct the data.
Welder – template / pattern of a job offer for a welder
👩 👩 MIG / MAG welder – only experienced people, 💰 EUR 3,000 net / month
XYZ – an employment agency that has been operating on the Polish and foreign market for over 10 years. On behalf of the XYZ company, we are looking for a Candidate for the position of Welder in Germany.
Requirements:
- knowledge of the English language
- technical education
- experience min. 2 years
- driving license category B is welcome
Your responsibilities:
- welding + pipe assembly
Salary – EUR 2600–3000 net / month
We offer:
- free accommodation
- feeding
- employment under an employment contract
- transport to the workplace
All fees related to the Covid-19 test are the responsibility of the employer.
If you are an experienced welder, we are waiting for you! Send your application via the europa.jobs portal. We reserve the right to contact selected candidates.
Don’t forget to include the GDPR clause
I consent to the processing of my personal data by XYZ contained in my job offer for the purposes of recruitment (in accordance with the Act of August 29, 1997 on the Protection of Personal Data; consolidated text: Journal of Laws of 2002 No. 101, item 926 as amended). „I also consent to the transfer of my data to potential employers and possible verification of the accuracy of the documents I have provided and the information contained therein. I declare that I am aware that the provision of my personal data is voluntary, and my consent to their processing is voluntary. In addition, I have information about the full name and address of the company’s headquarters, for the purpose of data collection, known and expected recipients and categories of data recipients and my right to access and correct the data.
Related entries:
Modern recruitment methods – Where to find an employee?
3 recruitment mistakes – How to scare off potential employees?
